I produced a series of intricate paper aeroplanes as a new marketing tool for the Sirio Ultra Black paper. The paper aeroplanes act as the body of a campaign which consists of dramatic photos which can be used across multiple platforms to raise awareness of the Sirio range as well as a mailer which can be sent to studios which features one of the said planes and a few stock sample booklets. The paper aeroplanes are inspired by the connotations of stealth that resonate with the Sirio range. 

The aim is to present designers with a physical paper aeroplane with which they can interact with and then perhaps display in their studio space. The plane design is held in a secure position with two paper straps which allows the plane to hover above the contents of the box. This makes sure the designer receives the plane undamaged. Alongside it, the mailer features a series of stock test sheets which have been bound  in a way for easy distribution amongst the studio and to create a simple, interactive experience. The completely black colour scheme keeps in tone with the campaign with a constant focus on Sirio Ultra Black’s darkness. The clean finish of the mailer is aimed to appeal to the high aesthetic standards of the modern designer.